European Parliament
President.
Question No. 41 by Michl Ebner 
Subject: Product placement
It has recently been noticeable that, following the debate about the Television Directive, TV suppliers are attempting to blur the demarcation line between editorial content and advertising. The branded article industry is becoming increasingly dissatisfied with block advertising on television and is therefore trying to market its products more and more by means of surreptitious advertising or 'product placement'.
What is the Commission's assessment of the increasing amount of 'product placement' on various TV stations? Does it see any need for legislation to regulate the increasing spread of 'product placement' in TV programmes?

